Comments on: Interviews

By: Measuring the Future of Market Research | Future of Insight

Measuring the Future of Market Research | Future of Insight — Tue, 10 Jan 2012 14:00:18 +0000

[...] Interviews [...]

By: Looking Back & Looking Ahead | GreenBook

Looking Back & Looking Ahead | GreenBook — Wed, 29 Dec 2010 18:29:34 +0000

[...] saw some lively debates about how market research professionals have to prepare themselves for the future. In fact, there was even a debate over whether or not market research would still exist as a [...]

By: Erika Lundahl

Erika Lundahl — Mon, 14 Jun 2010 17:06:54 +0000

Very insightful interview. Here’s another interview with Simon Chadwick done with InsightsNow about some of the changes happening in Market Research.

http://www.youtube.com/watch?v=6clSVeVhU_c

This is part one, so keep following on the YouTube Channel InsightsNowResearch if you are interested in seeing the rest of it.

By: John B

John B — Wed, 07 Apr 2010 09:32:47 +0000

I think the biggest challenge with the (UK) industry at least is the calibre of people in the industry. As a 20+ years practitioner there seems to be a greater ambundance of ‘average research/insight professionals’ than there ever has been. Todays generation seems to lack ‘the touch’ or connection with the end user and no longer seems to ask the right questions

By: Strategic Planning

Strategic Planning — Fri, 02 Apr 2010 02:58:56 +0000

Great articles & Nice a site….

By: Annie Pettit

Annie Pettit — Wed, 03 Mar 2010 16:59:03 +0000

Thanks for the mention, Simon. The focus of Conversition has been purely from the research side of things. We are all researchers who have solid backgrounds and training in research. Our focus is building research products that listen to internet chatter, which can in turn complement products that listen to survey responses. It can really broaden the viewpoint of research results.

By: Simon Chadwick

Simon Chadwick — Mon, 08 Feb 2010 20:52:34 +0000

Tom, thanks for the follow up. I am thinking primarily about web analytics – one company that has me excited in this arena is Conversition. They have brought the discipline of research to web analytics in a very powerful way.

I don’t think I can disclose the name of the company that did its segmentation using web analytics – but it was a pharma company!

By: Tom H. C. Anderson

Tom H. C. Anderson — Mon, 01 Feb 2010 17:31:41 +0000

Simon & Robert,Good interview.

Simon, I agree with you on commoditization of traditional market research. While a bit trite perhaps, nothing wrong with using “Next Generation”, I do it all the time I think it’s the best term we currently have.

Can you elaborate a little more on how you define the analytics referenced in the discussion about VC investments? Specifically what kind of analytics?

Also, what company was it that did their segmentation from web analytics and social media monitoring?

Finally, curious which are some of the companies are you referring to that “fascinate me and have really brought together research skills with web analytics skills”?

Tom

By: Tweets that mention Interviews | Future of Insight -- Topsy.com

Tweets that mention Interviews | Future of Insight -- Topsy.com — Sat, 30 Jan 2010 12:59:37 +0000

[...] This post was mentioned on Twitter by Tom Ewing, Nicholas Porter, Rebecca Denison, Reineke Reitsma, Bernie Malinoff and others. Bernie Malinoff said: Interviewing @simonchadwick on #MR trends & industry changes http://bit.ly/apEd3l nicely done @avquigley [...]