Joel Rubinson’s blog recently noted the concept of “mental marketplaces.” As opposed to physical markets for a specific product, “mental marketplaces” are all the companies and brands a consumer associates freely with a particular space. This is exceptionally interesting.
So, for example, Rubinson writes that:
“The ‘mental marketplace’ changes the rules of competition; your brand [...]

Hat tip to Market Research Deathwatch for highlighting a new type of MROC – lockerz.
MROC Variant 1 is what we think of as a traditional MROC built exclusively (usually by Communispace, Passenger, etc.) for a client with the members coming exclusively from the client’s current customer base (raving fans typically).
MROC Variant 2 is (will [...]

Consumer trendspotting is always trendy.
But, it is usually done by a small team or gifted seer with a “finger on the pulse” (like Cayce Pollard in William Gibson’s Pattern Recognition), but one company is turning that paradigm on its head by apparently creating a large trendspotting network.
For more on this, click here.
Its the distributed “cool [...]