As we close out 2009, the contours of the future of market research are becoming clearer. Looking ahead, here is a quick look at transitions I expect in the coming years: 1. From intrusive, survey based research to passive, observational research utilizing what has been called “listening posts.” 2. From research conducted at arms length [...]

One of the challenges that vexes the market research industry is a perceived lack of respect among the buyers of its product. Advertising Age pondered this issue on September 24, 2007, and it is worth a read. The author, Jack Neff, does an exceptional job of spelling out the isues at hand. Key quote: “It’s [...]

For a deep look into the industry today, I recommend the Research Industry Trends Report 2009. Three key points: 1. The Need for Speed. 70% of market research professionals agree that clients are demanding shorter timelines. 2. The Threat of Commoditization. 73% agree with the idea that the industry is being commoditized with clients less [...]

For a quick take on the top market research trends in 2010, I recommend Jane Mount’s Top Ten here. You can read my take on these trends here.