Will 50% of the work being done at market research firms today become “unnecessary” in three years?
Marshall Toplansky, President of WiseWindow, explores this question and scans the horizon of market research in a new MRA Alert article. For those MRA members, I highly recommend reading Toplansky’s article titled “Measuring the Future of Market Research.”
Reading [...]

One of the discussion areas in market research is the rise of new market entrants such as consulting firms, MROC suppliers, digital listening firms, DIY research toolmakers, etc.
But, the two that have most interested me are (a) consulting firms like BCG or McKinsey and (b) large digital platforms that could become uber-panel companies of the [...]