Reading Joel Rubinson’s excellent post over at his ARF blog, recalls some futuring I’ve been doing around the likely evolution of the industry.
Rubinson takes a look at the evolution of the ad agency and applies this evolutionary footpath to MR with media buying the analog to the data collection side of the business and creative [...]

Over at Forrester’s groundswell Josh Bernoff details his profiling technique for a market’s social technology behavior.
This appears to be a solid profiling technique and useful in understanding where a market is regarding social media.
Click here for the chart.

As we close out 2009, the contours of the future of market research are becoming clearer. Looking ahead, here is a quick look at transitions I expect in the coming years:
1. From intrusive, survey based research to passive, observational research utilizing what has been called “listening posts.”
2. From research conducted at arms [...]