In the Research Industry Trends Report 2009 Leonard Murphy asks two important questions:
1. “How long can a healthy industry operate on low margin with insufficient resources? The strain is already apparent as many shops have closed their doors since 2008.”
2. “What should be done to support a perception that research is a [...]

As we close out 2009, the contours of the future of market research are becoming clearer. Looking ahead, here is a quick look at transitions I expect in the coming years:
1. From intrusive, survey based research to passive, observational research utilizing what has been called “listening posts.”
2. From research conducted at arms [...]