Hat tip to Market Research Deathwatch for highlighting a new type of MROC – lockerz. MROC Variant 1 is what we think of as a traditional MROC built exclusively (usually by Communispace, Passenger, etc.) for a client with the members coming exclusively from the client’s current customer base (raving fans typically). MROC Variant 2 is [...]

One thing we can virtually count on when it comes to market research is significant line blurring over time. Is it market research? Is it management consulting? Is it digital strategy? Is it strategic foresight? The first, and probably greatest, area we can expect significant line blurring is between traditional market research and management consulting. [...]