One of the challenges that vexes the market research industry is a perceived lack of respect among the buyers of its product. Advertising Age pondered this issue on September 24, 2007, and it is worth a read. The author, Jack Neff, does an exceptional job of spelling out the isues at hand. Key quote: “It’s [...]

One of the challenges that the market research industry faces is the lack of integration into the strategic decisionmaking function. Historically, the industry has been tasked with execution of research that delivers data, but it has generally been shut out of the strategic role that it deserves. For example, market research is typically tasked with [...]