Over at Forrester’s groundswell Josh Bernoff details his profiling technique for a market’s social technology behavior. This appears to be a solid profiling technique and useful in understanding where a market is regarding social media. Click here for the chart.

As we close out 2009, the contours of the future of market research are becoming clearer. Looking ahead, here is a quick look at transitions I expect in the coming years: 1. From intrusive, survey based research to passive, observational research utilizing what has been called “listening posts.” 2. From research conducted at arms length [...]