Posted on 23 January 2010
Over at Forrester’s groundswell Josh Bernoff details his profiling technique for a market’s social technology behavior. This appears to be a solid profiling technique and useful in understanding where a market is regarding social media. Click here for the chart.
Posted on 24 December 2009
As we close out 2009, the contours of the future of market research are becoming clearer. Looking ahead, here is a quick look at transitions I expect in the coming years: 1. From intrusive, survey based research to passive, observational research utilizing what has been called “listening posts.” 2. From research conducted at arms length [...]