One of the challenges that vexes the market research industry is a perceived lack of respect among the buyers of its product. Advertising Age pondered this issue on September 24, 2007, and it is worth a read. The author, Jack Neff, does an exceptional job of spelling out the isues at hand. Key quote: “It’s [...]

Robert Heeg’s excellent piece in the October 2009 edition of Research World (ESOMAR’s publication) highlights the difficulties being experienced within the UK market currently. To sum up, Nick Coates, research director at Promise states that, “the mainstreaming of online is good for us (his firm), because we work with online communities. But traditional market research [...]

For a deep look into the industry today, I recommend the Research Industry Trends Report 2009. Three key points: 1. The Need for Speed. 70% of market research professionals agree that clients are demanding shorter timelines. 2. The Threat of Commoditization. 73% agree with the idea that the industry is being commoditized with clients less [...]