With Leading Edge Marketing Research now published and my piece of the book in print, I now want to share two big ideas that came to me months after I had already submitted my manuscript – way too late to be added to the book. Here they are: Big Idea #1: Beyond the Database I [...]

As many of the readers of FOI know, I joined 38 other authors in writing the book “Leading Edge Marketing Research; 21st Century Tools and Practices”. Writing what became titled “The Futures of Marketing Research” and designated the epilogue was a labor of love. In this epilogue I developed 22 potential futures for the research [...]

For a short distillation of my thinking about the futures facing the market research industry, take a look at my CASRO presentation: http://www.strategyone.com/documents/CASRO%20Presentation%20Futures%20of%20MR.pdf Here I outline the 5 Megatrends facing the industry and 22 plausible futures based on these trends.

As many of the readers of this site may know, Sage Publishing’s “Leading Edge Marketing Research; 21st Century Tools and Practice” is due out in November. It will be THE tour de force of nextgen market research, covering every new innovation in the field and rich with insights about the futures of the industry. To [...]

My interview with Lenny Murphy at GreenBook is now live: http://bit.ly/gFm0W8 I’m looking forward to discussing these topics, but especially privacy, at the Technology Driven Market Research Event.

Many Future of Insight readers are likely to have read this recent article in AFP regarding Russian Internet tycoon Yury Milner’s prediction that: “I think that in 10 years if you ask a question on a social network and you get an answer you will not know if a computer or a person has answered [...]

American Water! Congratulations to the American Water team and their excellent case study: “Tipping the Scales: How a New Research Tool Has Changed American Water’s New Business Development.” The finalists were: American Water eBay ANZ National Bank Wrigley Kudos to Bruno Levine, Digital Research and ThinkVine for the victor’s laurels.

How does an organization like the BBC shorten the feedback loop across the global population that accesses its journalistic content? The answer? One very large MROC. In what was easily the most interesting nuts and bolts presentation of the day, the folks in room 306A were treated to an in-depth view of the 15,000+ BBC [...]

Dawn Lacallade at ComBlu gives those venturing into the insights community (MROC) space a helpful tip. Instead of utilizing a massive intake survey to screen MROC participants and build rigorous demographic profiles, utilize a small intake survey and then add additional demographic questions after the community is launched. This can be done with brief, one [...]

Johanna Skilling at Saatchi & Saatchi presented her firm’s survey findings regarding wellness this morning. The 2009 data was based on an online convenience sample collected via DIY survey software and the 2010 data was mixed-mode. The data paints a directional portrait of a population living more deliberately, trying to stay within their means and [...]