Category | ESOMAR

High Impact Research

Posted on 17 March 2010

Ian Lewis has an exceptionally good piece in March’s Research World.
Ideally, it should be read in tandem with his January Quirk’s piece titled “Ten keys to increasing the impact of research” and with his comments on this website.
Although I highly recommend that you read (and re-read) Ian’s piece in Research World and draw [...]

MR Millennials Update

Posted on 23 January 2010

Tom Ewing has an update to his thinking regarding Millennials in MR.
There was such a great response to his question (Are the kids alright?) that he revised and extended his remarks.
It is worth reading the comments.
I maintain that there is plenty of young talent in the industry, but that these talented folks in their 20s [...]

MROCs and Innovation

Posted on 25 December 2009

In the December 2009 edition of Research World, Gwen Ishmael and Michael Richarme give six (6) recommendations for making MROCs work for product innovation.
It is worth a read.
Summary:
1. Start with a clear purpose in mind. So obvious, but yet so vital considering how infrequently it is done in organizations.
2. Set clear screening [...]

Tough UK Market

Posted on 23 December 2009

Robert Heeg’s excellent piece in the October 2009 edition of Research World (ESOMAR’s publication) highlights the difficulties being experienced within the UK market currently.
To sum up, Nick Coates, research director at Promise states that, “the mainstreaming of online is good for us (his firm), because we work with online communities. But traditional market research [...]

A Look at 2019

Posted on 23 December 2009

For an entertaining and informative look at what market research (if it is even called that by then) may look like in 2019, I recommmend ESOMAR’s recent video on the subject here: