I have believed since the late 1990s that there will eventually be a merger of market research with the more future-oriented “strategic foresight”. In fact, you can read my thinking about this here. (See pages 8 and 16.)
A new Boston Consulting Group report supports this thesis.
You can read it all here.
But, I highly [...]

In the December 2009 edition of Research World, Gwen Ishmael and Michael Richarme give six (6) recommendations for making MROCs work for product innovation.
It is worth a read.
Summary:
1. Start with a clear purpose in mind. So obvious, but yet so vital considering how infrequently it is done in organizations.
2. Set clear screening [...]