MR will transition from collecting to sifting data, will surge to mobile, will leverage RFID, will focus more on the BRICS and N11. You’ve heard all this before. But, one thing I don’t think we talk about enough are the aesthetics of our reports and presentations. I think this is because MR grew up in [...]

As many of the readers of FOI know, I joined 38 other authors in writing the book “Leading Edge Marketing Research; 21st Century Tools and Practices”. Writing what became titled “The Futures of Marketing Research” and designated the epilogue was a labor of love. In this epilogue I developed 22 potential futures for the research [...]

For a short distillation of my thinking about the futures facing the market research industry, take a look at my CASRO presentation: http://www.strategyone.com/documents/CASRO%20Presentation%20Futures%20of%20MR.pdf Here I outline the 5 Megatrends facing the industry and 22 plausible futures based on these trends.

As many of the readers of this site may know, Sage Publishing’s “Leading Edge Marketing Research; 21st Century Tools and Practice” is due out in November. It will be THE tour de force of nextgen market research, covering every new innovation in the field and rich with insights about the futures of the industry. To [...]

My interview with Lenny Murphy at GreenBook is now live: http://bit.ly/gFm0W8 I’m looking forward to discussing these topics, but especially privacy, at the Technology Driven Market Research Event.

Many Future of Insight readers are likely to have read this recent article in AFP regarding Russian Internet tycoon Yury Milner’s prediction that: “I think that in 10 years if you ask a question on a social network and you get an answer you will not know if a computer or a person has answered [...]

In the research world brand and corporate reputation have lived parallel lives. Quarterly brand trackers are commonplace and a key (dependable) source of revenue for the larger MR suppliers. Annual corporate reputation studies are also fielded for most large corporations and are focused on a much wider array of universes than the brand tracker. Different [...]

Here at The Market Research Event in San Diego we hear the word “insight” frequently. We hear this at every market research conference. But, how do we define an “insight” and how do we segment insights? After all, insights come in a number of flavors. Interestingly, when you ask market researchers to define an insight [...]

Tom LaForge at Coca-Cola presented his thinking on macro-forces shaping our world (what Smith and Raspin in their book “Creating Market Insight” call “remote environment factors”) and Coca-Cola’s strategy. It was all strategic foresight. Tom, with his focus on the trends driving our futures, represents one aspect of where I believe market research is headed. [...]

Here in San Diego at The Market Research Event there are five (5) symposia today and one is on “Culture & Trends.” I’m particularly looking forward to Saatchi & Saatchi’s presentation on the evolution of wellness and Coca-Cola’s presentation on “how macroforces are reshaping relationships, roles and the very idea of ‘consumer.’” With all this [...]