As many of the readers of FOI know, I joined 38 other authors in writing the book “Leading Edge Marketing Research; 21st Century Tools and Practices”. Writing what became titled “The Futures of Marketing Research” and designated the epilogue was a labor of love. In this epilogue I developed 22 potential futures for the research [...]

For a short distillation of my thinking about the futures facing the market research industry, take a look at my CASRO presentation: http://www.strategyone.com/documents/CASRO%20Presentation%20Futures%20of%20MR.pdf Here I outline the 5 Megatrends facing the industry and 22 plausible futures based on these trends.

As many of the readers of this site may know, Sage Publishing’s “Leading Edge Marketing Research; 21st Century Tools and Practice” is due out in November. It will be THE tour de force of nextgen market research, covering every new innovation in the field and rich with insights about the futures of the industry. To [...]

My interview with Lenny Murphy at GreenBook is now live: http://bit.ly/gFm0W8 I’m looking forward to discussing these topics, but especially privacy, at the Technology Driven Market Research Event.

Reading this today about P&G’s thinking regarding purpose, as opposed to brand, supports a theory that I have been building for some time now. WARC notes that “Procter & Gamble, the FMCG giant, is combining consumer insights and its global reach to pursue ‘purpose-driven branding’ around the world.” After reading Rachel Botsman’s book regarding collaborative [...]

Eye tracking is a white hot area of interest in market research and Tobii is the technological leader in this space. Barbara Barclay, General Manager at Tobii, was kind enough to give Future of Insight an in-depth interview. Robert Moran: First, tell us a little bit about Tobii. Barbara Barclay: Tobii Technology is the global [...]

In thinking about market research, I have posited that the industry will go through several evolutionary phases. These are: Asking Epoch Observational Epoch Co-Creative Epoch Anticipatory Epoch At present, MR is trying to move out of the Asking Epoch and into the Observational Epoch. But, its the co-creative evolutionary stage I want to focus on [...]

Many Future of Insight readers are likely to have read this recent article in AFP regarding Russian Internet tycoon Yury Milner’s prediction that: “I think that in 10 years if you ask a question on a social network and you get an answer you will not know if a computer or a person has answered [...]

In the research world brand and corporate reputation have lived parallel lives. Quarterly brand trackers are commonplace and a key (dependable) source of revenue for the larger MR suppliers. Annual corporate reputation studies are also fielded for most large corporations and are focused on a much wider array of universes than the brand tracker. Different [...]

While walking the convention floor this week at The Market Research Event I had the pleasure of talking with folks at Clarabridge and Nunwood. Both offer knowledge management archiving services that are accessed by a custom-built interface. Nunwood’s “Fizz” is a good example. Historically market research has been defined by data scarcity. The market research [...]