Consumer privacy is a SIGNIFICANT challenge to many industry futures. I’ve written about this previously.

Today at ARF Susan Whiting with Nielsen surfaced “privacy” as a core challenge to the industry. She’s right.

Given the recent stories regarding privacy and web “scraping”, I think we’re very close to the boiling point on this issue.

If doors are closed based on societal privacy concerns (eg some forms of listening), what new doors do we need to open?

Proprietary insights communities and prediction markets may be one set of answers that steps around some of these privacy concerns.