http://www.futureofinsight.com/2010/04/the-end-of-the-world-as-we-know-it/ Future of Insight Sat, 21 Jan 2012 23:57:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.futureofinsight.com/2010/04/the-end-of-the-world-as-we-know-it/comment-page-1/#comment-344 Planner Reads » Blog Archive » The only thing that stays the same is change Mon, 03 May 2010 22:32:06 +0000 http://www.futureofinsight.com/?p=240#comment-344 [...] few days ago, The Future of Insight blog asked if market researchers were looking at “The end of the world as we know it?“  In the post, Bob Moran makes the point that significant shifts in the industry amount to a [...] [...] few days ago, The Future of Insight blog asked if market researchers were looking at “The end of the world as we know it?“  In the post, Bob Moran makes the point that significant shifts in the industry amount to a [...]

]]> http://www.futureofinsight.com/2010/04/the-end-of-the-world-as-we-know-it/comment-page-1/#comment-341 market research is changing | Random Sampling Mon, 03 May 2010 14:01:49 +0000 http://www.futureofinsight.com/?p=240#comment-341 [...] few days ago, The Future of Insight blog asked if market researchers were looking at “The end of the world as we know it?“  In the post, Bob Moran makes the point that significant shifts in the industry amount to a [...] [...] few days ago, The Future of Insight blog asked if market researchers were looking at “The end of the world as we know it?“  In the post, Bob Moran makes the point that significant shifts in the industry amount to a [...]

]]> http://www.futureofinsight.com/2010/04/the-end-of-the-world-as-we-know-it/comment-page-1/#comment-338 Jef Harris Mon, 03 May 2010 08:39:15 +0000 http://www.futureofinsight.com/?p=240#comment-338 Interesting article. As a direct marketer I am seeing similar trends with data. It seems the days were clients would like us to integrate there databases for a holistic view of customers and run advanced segmentation and predictive analysis are dwindling. A majority of customers are more interested in real time results for acquisition, very little need for analysis on lapsed custmers despite the fact we all know it takes 5 times plus cost to acquire a new customer than retain, engage an old customer. Interesting article. As a direct marketer I am seeing similar trends with data. It seems the days were clients would like us to integrate there databases for a holistic view of customers and run advanced segmentation and predictive analysis are dwindling. A majority of customers are more interested in real time results for acquisition, very little need for analysis on lapsed custmers despite the fact we all know it takes 5 times plus cost to acquire a new customer than retain, engage an old customer.

]]> http://www.futureofinsight.com/2010/04/the-end-of-the-world-as-we-know-it/comment-page-1/#comment-323 Tweets that mention The end of the world as we know it? | Future of Insight -- Topsy.com Fri, 30 Apr 2010 17:49:35 +0000 http://www.futureofinsight.com/?p=240#comment-323 [...] This post was mentioned on Twitter by Allison V Quigley. Allison V Quigley said: The Future of Insight Blog: The end of the world as we know it? #MR http://bit.ly/dhvDjU [...] [...] This post was mentioned on Twitter by Allison V Quigley. Allison V Quigley said: The Future of Insight Blog: The end of the world as we know it? #MR http://bit.ly/dhvDjU [...]

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