Comments on: MROCs as Paradigm Shift http://www.futureofinsight.com/2010/04/mrocs-as-paradigm-shift/ Future of Insight Sat, 21 Jan 2012 23:57:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jane Mount http://www.futureofinsight.com/2010/04/mrocs-as-paradigm-shift/comment-page-1/#comment-715 Jane Mount Tue, 08 Jun 2010 18:25:04 +0000 http://www.futureofinsight.com/?p=225#comment-715 Sorry for late in responding. I love your point #3, and agree that we need to be clear with the pitfalls as well. One other item to think about with regard to MROCs - shared purpose. When community members have a strong sense of purpose for the community, you will engaged them more deeply and over a longer period of time. With MROCs you are creating consumer 'partner's' who are engaging in this field of discovery with you. Bring them in - and you will be glad you did. Sorry for late in responding. I love your point #3, and agree that we need to be clear with the pitfalls as well. One other item to think about with regard to MROCs – shared purpose. When community members have a strong sense of purpose for the community, you will engaged them more deeply and over a longer period of time. With MROCs you are creating consumer ‘partner’s’ who are engaging in this field of discovery with you. Bring them in – and you will be glad you did.

]]> By: admin http://www.futureofinsight.com/2010/04/mrocs-as-paradigm-shift/comment-page-1/#comment-260 admin Mon, 19 Apr 2010 17:48:13 +0000 http://www.futureofinsight.com/?p=225#comment-260 Thank you Julie. Look forward to the article. Thank you Julie.

Look forward to the article.

]]> By: Julie Wittes Schlack http://www.futureofinsight.com/2010/04/mrocs-as-paradigm-shift/comment-page-1/#comment-259 Julie Wittes Schlack Mon, 19 Apr 2010 17:02:28 +0000 http://www.futureofinsight.com/?p=225#comment-259 As a founder of Communispace, the leading provider of private insight communities, I can't help but be pleased that you're promoting Jane Mount's very clear and practical introduction to MROC's :-) But more importantly, I think you raise some great distinctions in your point number 3 above. You're absolutely right that these types of communities require active, ongoing facilitation, fresh content, and a company that's willing to acknowledge and "close the loop" on what it's hearing from the community members who are investing their time and energy. And you're also right that for certain types of questions and needs (such as awareness testing or market-sizing), a small, long-term market research community is no replacement for larger scale, more episodic quantitative research methods. For more on this whole question of how and why to achieve the optimal mix of methods (e.g. social networks, panels, communities, etc.), allow me to shamelessly promote the June issue of Alert, which will include an article on this very topic. As a founder of Communispace, the leading provider of private insight communities, I can’t help but be pleased that you’re promoting Jane Mount’s very clear and practical introduction to MROC’s :-) But more importantly, I think you raise some great distinctions in your point number 3 above. You’re absolutely right that these types of communities require active, ongoing facilitation, fresh content, and a company that’s willing to acknowledge and “close the loop” on what it’s hearing from the community members who are investing their time and energy. And you’re also right that for certain types of questions and needs (such as awareness testing or market-sizing), a small, long-term market research community is no replacement for larger scale, more episodic quantitative research methods. For more on this whole question of how and why to achieve the optimal mix of methods (e.g. social networks, panels, communities, etc.), allow me to shamelessly promote the June issue of Alert, which will include an article on this very topic.

]]> By: Tweets that mention MROCs as Paradigm Shift | Future of Insight -- Topsy.com http://www.futureofinsight.com/2010/04/mrocs-as-paradigm-shift/comment-page-1/#comment-250 Tweets that mention MROCs as Paradigm Shift | Future of Insight -- Topsy.com Thu, 15 Apr 2010 13:31:07 +0000 http://www.futureofinsight.com/?p=225#comment-250 [...] This post was mentioned on Twitter by Michelle Mamo, Allison V Quigley. Allison V Quigley said: The Future of Insight: MROCs as Paradigm Shift: http://bit.ly/bayvxc #MR #MROC [...] [...] This post was mentioned on Twitter by Michelle Mamo, Allison V Quigley. Allison V Quigley said: The Future of Insight: MROCs as Paradigm Shift: http://bit.ly/bayvxc #MR #MROC [...]

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