Although this site is dedicated to the future of market research, now and then it’s worth pointing out what is unlikely to be part of the future.

One current element of market research that is not probable or preferred is the LONG survey.

Bad Research; No Biscuit covers this issue thoroughly here.

Yes, long surveys are bad research, but we need to be honest about what is driving this phenomenon.

1. Multiple research clients focused on one survey instrument
2. Market research professionals trying to appease each group

At some point the industry has to put its foot down. Of course, participants will be doing this increasingly anyway.