In a previous piece I wrote that:

“Where does (MROC) Variant 3 end up? One possible future is a global “cool” community operating by member invitation only that enables trendspotters to identify the most bleeding edge trends in fashion, entertainment and consumption in real time. Members would post videos of their newest purchases and offer dreamscapes on what they want to do with friends or family in the summer. Who knows, they might even discover the catchy tunes of LatinoArabia music.”

Well, there is something already fairly close to what I described at StyleHive.

To learn more about StyleHive, click here.

StyleHive is an online style cub for people passionate about style. Think fashion for fashionistas.

It is not apparently invitation only, but it takes us one step closer to the “distributed cool hunting model” I’ve written about before.

Communities (actually bundled communities in this instance) like this could be very useful for ideation, trend following and deep qual.

For those making the logical leaps with me, hit this site first and then this one.