Comments on: Lightening the Respondent Burden, Making Research Fun http://www.futureofinsight.com/2010/01/lightening-the-respondent-burden-making-research-fun/ Future of Insight Sat, 21 Jan 2012 23:57:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: uberVU - social comments http://www.futureofinsight.com/2010/01/lightening-the-respondent-burden-making-research-fun/comment-page-1/#comment-19 uberVU - social comments Fri, 22 Jan 2010 19:06:58 +0000 http://www.futureofinsight.com/?p=114#comment-19 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by avquigley: Lightening the Respondent Burden, Making Research Fun! http://bit.ly/5HvWOX #MR... Social comments and analytics for this post…

This post was mentioned on Twitter by avquigley: Lightening the Respondent Burden, Making Research Fun! http://bit.ly/5HvWOX #MR…

]]> By: admin http://www.futureofinsight.com/2010/01/lightening-the-respondent-burden-making-research-fun/comment-page-1/#comment-18 admin Fri, 22 Jan 2010 01:18:29 +0000 http://www.futureofinsight.com/?p=114#comment-18 Matt, for those who want to follow the development of "serious games", what resources would you recommend? Matt, for those who want to follow the development of “serious games”, what resources would you recommend?

]]> By: Matt Foley http://www.futureofinsight.com/2010/01/lightening-the-respondent-burden-making-research-fun/comment-page-1/#comment-17 Matt Foley Thu, 21 Jan 2010 23:04:58 +0000 http://www.futureofinsight.com/?p=114#comment-17 Great post. I completely agree that the gaming world could provide some useful guidance for market researchers... I've been following some of the progress made in "serious games" over the past few years, and think that there is a ton there that could be applied in the research space. One of my favorite quotes on the topic is from Plato - “You can discover more about a person in an hour of play than in a year of conversation.” I think that researchers should start paying a bit more attention to the role of play in our studies... Great post. I completely agree that the gaming world could provide some useful guidance for market researchers… I’ve been following some of the progress made in “serious games” over the past few years, and think that there is a ton there that could be applied in the research space.

One of my favorite quotes on the topic is from Plato – “You can discover more about a person in an hour of play than in a year of conversation.” I think that researchers should start paying a bit more attention to the role of play in our studies…

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