Welcome to the Future of Insight. This site is dedicated to exploring trends that will define the future of market research and public opinion research.

It is clear that the market research profession is in transition, coping with significant changes in society and transformative technologies.

On this site we’ll explore these challenges and technolgies and also look at some of the keys to the future, like:

1. Listening (via passive, unobtrusive research techniques) to consumers more and surveying them less.
2. The rise of MROCs specifically (market research online communities) and social media research generally.
3. The ability to conduct research globally with better understanding of cultural forces in each country.
4. Speed and the utilization of globally dispersed research teams.
5. The incorporation of foresight tools into traditional market reearch.
6. “Insights Management” that helps organizations categorize and make sense of the various data sets they already have at their disposal.
7. New technologies like fMRI that allow us to better understand the human mind.