Robert Heeg’s excellent piece in the October 2009 edition of Research World (ESOMAR’s publication) highlights the difficulties being experienced within the UK market currently.

To sum up, Nick Coates, research director at Promise states that, “the mainstreaming of online is good for us (his firm), because we work with online communities. But traditional market research agencies are likely to find the going increasingly tough.”

July’s RSM Research Professionals Survey has all the details.

Key takeaways:

1. 6 in 10 reseach professionals have seen their budgets decline.
2. Budgets were expected to shrink by 3.5% between July and December 2009.