As many of the readers of FOI know, I joined 38 other authors in writing the book “Leading Edge Marketing Research; 21st Century Tools and Practices”. Writing what became titled “The Futures of Marketing Research” and designated the epilogue was a labor of love. In this epilogue I developed 22 potential futures for the research [...]

Tom Ewing has an update to his thinking regarding Millennials in MR. There was such a great response to his question (Are the kids alright?) that he revised and extended his remarks. It is worth reading the comments. I maintain that there is plenty of young talent in the industry, but that these talented folks [...]

MR will transition from collecting to sifting data, will surge to mobile, will leverage RFID, will focus more on the BRICS and N11. You’ve heard all this before. But, one thing I don’t think we talk about enough are the aesthetics of our reports and presentations. I think this is because MR grew up in [...]

We’re hearing the word “foresight” quite a bit today here at the ARF’s Industry Leader Forum. As I’ve noted in a previous post, I think the word is being used in a general way to mean “thinking ahead of the curve” and not in the specific sense used by professionals working in “strategic foresight.” I [...]

Ian Lewis has an exceptionally good piece in March’s Research World. Ideally, it should be read in tandem with his January Quirk’s piece titled “Ten keys to increasing the impact of research” and with his comments on this website. Although I highly recommend that you read (and re-read) Ian’s piece in Research World and draw [...]